The client asked for a modern logo, to represent his studio. I asked him a few questions and one of those was, what gives you your inspiration each day? He replied, looking out to the ocean, during sunset...
This kicked off my ideas process!
My idea was to portray the beautiful sunsets that he found so inspiring, and create a logo with meaning. His primary instrument is the guitar, this got me thinking on how I can incorporate these two elements together, whilst researching into shapes and simplifying these elements, I came up with the below. What may seem like a sunset, is in-fact a guitar, with strings, strumming to the inspiring sunsets of Plymouth. Matched with bold typography, this is a memorable logo which is timeless and can be used both small and large for years to come.
Inspiration Board - Guitar strings/holes - Ocean sunset