As this a fun, quirky and cheeky brand, I wanted to use negative space to hide a cheeky and playful element within the KK's. Using bold typography i was able to hide female legs with a stiletto. I created a whole brand identity playing with the shapes from within the logo. I had so much fun creating and coming up with ideas for this!
Brand Identity & Brand Collateral design concept for KILLING KITTENS. A playful approach to a brief of redesigning the brandmark. A market leader in the female empowerment movement. The brief was to re-envisage the brandmark with the inclusion of the double KK.