As this a fun, quirky and cheeky brand, I wanted to use negative space to hide a cheeky and playful element within the KK's. Using bold typography i was able to hide female legs with a stiletto. I created a whole brand identity playing with the shapes from within the logo. I had so much fun creating and coming up with ideas for this!
![](https://cdn.myportfolio.com/ea0ca1a5-7701-4371-8a44-37b380b945ec/e444fd4a-fe92-4d26-b4c4-bb517c4e6307_rw_1920.png?h=6bbbafc3ec15a86e29bae49492c03181)
![](https://cdn.myportfolio.com/ea0ca1a5-7701-4371-8a44-37b380b945ec/b02203ad-084b-4500-849a-cb629434efea_rw_3840.png?h=22e2167bc96bb0d562497b2634344680)
![](https://cdn.myportfolio.com/ea0ca1a5-7701-4371-8a44-37b380b945ec/311d0544-3cd3-4c9c-9b0f-c8466eb24895_rw_3840.png?h=f43a5705360b1eca071b62812056f066)
![](https://cdn.myportfolio.com/ea0ca1a5-7701-4371-8a44-37b380b945ec/4fd93c00-fc94-4922-9a8c-4f5353dd90d7_rw_3840.jpg?h=82534303e4a453a143ad03eb37f98015)